
Founder/CEO
Deja Williams, often known as Deja Jerrie’, is a passionate and driven young woman who embodies perseverance. With a mindset that "if you keep going, it really does get better," she turned her experiences and vision into a movement aimed at empowering others. Through DE'JERI, she aims to inspire others to overcome obstacles, embrace their uniqueness, and never give up on their dreams.

Faith-Driven
Deja Jerrie’ embodies true faith, using her trust in God as a foundation for strength, purpose, and guidance in every aspect of her life.

Resilient Visionary
A testament to perseverance, Deja Jerrie’ turns challenges into stepping stones, inspiring others to embrace their journey with courage and conviction.

Authentic Trailblazer
Moving with intention and purpose, Deja Jerrie’ leads by example, fearlessly embracing her identity and inspiring others to walk boldly in faith and resilience.

Brand at a Glance
DE'JERI is not just a clothing brand; it’s a movement, founded by Deja Williams in 2022. At DE'JERI, we do more than just upgrade your wardrobe – we help you transform how you show up and see yourself in the world. We’re not your typical clothing brand; we’re here to empower you to step outside the box society tries to place you in. Our mission is to inspire confidence, and the courage to embrace your true, unique self, no matter what. Through our pieces, we aim to break boundaries and help you redefine what it means to truly stand out.
- We invite you to become a part of our movement, to not just wear clothes but to wear confidence, wear positivity, and wear the change you wish to see in the world. Together, we can redefine fashion as a force for good, one outfit at a time.